This program introduces the core ideas behind understanding customers, positioning products, and building effective marketing campaigns. Students explore traditional and digital marketing approaches, including the basics of social media promotion and sales techniques.
Graduates are prepared for entry-level marketing, social media, or sales support roles across a wide range of industries. The one-year associate track offers a practical starting point for students new to marketing.
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General Courses
10 Courses
GEN 101Introduction to the Humanities
A survey of literature, philosophy, and the arts that have shaped human thought.
- Major literary and artistic movements
- Philosophical ideas across eras
- Interpreting texts and creative works
GEN 102Social and Cultural Geography
Examining how geography and culture shape communities and population patterns worldwide.
- Population distribution and migration
- Cultural landscapes and identity
- Urbanization and regional development
GEN 103English Composition
Building clear, well-organized writing skills for academic and professional communication.
- Essay structure and organization
- Grammar, style, and revision
- Research and citation practices
GEN 104College Algebra
Core algebraic concepts and problem-solving techniques used across academic and career fields.
- Linear and quadratic equations
- Functions and graphing
- Systems of equations
GEN 105World Religions
An introduction to the beliefs, practices, and histories of the world's major faith traditions.
- Origins and core teachings of major religions
- Religious rituals and practices
- Religion's role in shaping societies
GEN 106Ethics
Exploring moral theories and applying ethical reasoning to real-world dilemmas.
- Major ethical frameworks
- Moral reasoning and decision-making
- Ethics in personal and professional life
GEN 107Art Appreciation
Developing an understanding of visual art through its history, styles, and techniques.
- Elements and principles of design
- Major art movements and artists
- Analyzing and interpreting artworks
GEN 108Pre-Calculus
Strengthening algebraic and trigonometric foundations needed for calculus-level coursework.
- Polynomial and rational functions
- Trigonometric functions and identities
- Exponential and logarithmic functions
GEN 109Human Biology
An introduction to human anatomy, physiology, and the biological systems that sustain life.
- Cell structure and function
- Major organ systems
- Genetics and heredity basics
GEN 110World History
Tracing major civilizations, events, and turning points that shaped the modern world.
- Rise and fall of major civilizations
- Key political and social revolutions
- Global connections and conflicts
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
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Specialist Courses
3 Courses
ADV 104Marketing Research
Methods for gathering and analyzing data to guide informed marketing decisions.
- Designing surveys and research instruments
- Qualitative versus quantitative methods
- Interpreting research data for strategy
MKT 224Marketing and High Technology Products
Strategies for marketing innovative and fast-evolving technology products to target markets.
- Technology adoption life cycle
- Positioning innovative products
- Marketing challenges unique to tech industries
MKT 343Principles of Professional Selling
Core techniques and ethics behind building relationships and closing sales in a professional setting.
- The personal selling process
- Building client relationships
- Handling objections and closing techniques
$48,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires High School Diploma or GED.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now