This program introduces the basics of developing products and managing brands. Students learn foundational product lifecycle and brand positioning concepts.
Graduates are prepared for entry-level roles such as product coordinator or brand assistant. The one-year, self-paced format is designed for students new to product and brand management.
1
General Courses
10 Courses
GEN 101Introduction to the Humanities
A broad survey of the art, literature, and ideas that have shaped human culture.
- Landmark works in art and literature
- Philosophical movements across eras
- Interpreting cultural artifacts in context
GEN 102Social and Cultural Geography
Exploring how geography shapes societies, economies, and cultural identity.
- Population patterns and migration
- Urban and rural land use
- Regional cultural differences
GEN 103English Composition
Developing clear, well-organized writing for academic and professional contexts.
- Building a strong thesis and outline
- Paragraph structure and transitions
- Revising drafts for clarity and tone
GEN 104College Algebra
Building fluency with algebraic methods used across academic disciplines.
- Solving linear and quadratic equations
- Working with functions and graphs
- Applying algebra to real-world problems
GEN 105World Religions
A comparative look at the beliefs and practices of major world faiths.
- Core beliefs of major traditions
- Religious ritual and practice
- Religion's influence on society
GEN 106Ethics
Examining moral theories and how they apply to everyday decisions.
- Major ethical theories and frameworks
- Applying ethics to real-life dilemmas
- Evaluating competing moral claims
GEN 107Art Appreciation
Building a vocabulary for understanding and evaluating visual art.
- Elements and principles of design
- Major art movements through history
- Analyzing meaning in visual works
GEN 108Pre-Calculus
Strengthening the mathematical foundation needed for advanced coursework.
- Polynomial and rational functions
- Exponential and logarithmic relationships
- Trigonometric identities and graphs
GEN 109Human Biology
An introduction to how the human body functions at the systems level.
- Structure and function of major organ systems
- Cellular processes and genetics basics
- Health, nutrition, and disease prevention
GEN 110World History
Tracing major civilizations, conflicts, and turning points across the globe.
- Rise and fall of major civilizations
- Global trade and cultural exchange
- Key turning points of the modern era
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
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Specialist Courses
3 Courses
PBM 109Introduction to Product Management
Covers the basic lifecycle of developing and launching a product.
- Basic product lifecycle stages
- Introduction to product-market fit
- Basic product roadmap concepts
PBM 123Brand Management Basics
Introduces the fundamentals of building and protecting a brand.
- Basic brand identity concepts
- Introduction to brand positioning
- Simple brand guideline concepts
PBM 137Market Research Basics
Covers the basics of gathering customer insight for product decisions.
- Basic survey design
- Simple focus group concepts
- Interpreting basic market research
$48,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires High School Diploma or GED.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now