This completion track is designed for students holding an Associate Degree who want to advance into social content strategy, community management, and paid social advertising. Students build on foundational social media knowledge to manage broader social presence.
Offered in a flexible one-year format, the program allows transfer credit to apply toward the 84 required credit hours, and a capstone bridge project has students build a social media strategy for a real brand. Graduates are prepared for roles such as social media coordinator or community manager.
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
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Specialist Courses
6 Courses
SMM 105Introduction to Social Media Marketing
Covers the basics of using social platforms to reach an audience.
- Overview of major social platforms
- Basic audience engagement concepts
- Introduction to content calendars
SMM 119Content Creation Basics
Introduces the fundamentals of creating simple social media content.
- Basic photo and video content tips
- Writing simple social captions
- Introduction to content themes
SMM 133Social Media Analytics Basics
Covers reading basic social media performance metrics.
- Basic engagement metrics
- Reading simple platform analytics
- Tracking follower growth
SMM 247Content Strategy
Covers planning a cohesive content strategy across platforms.
- Building a content strategy framework
- Planning content calendars at scale
- Aligning content with brand voice
SMM 359Community Management
Covers managing audience engagement and brand community online.
- Responding to audience comments and messages
- Managing brand reputation online
- Building an engaged online community
SMM 471Paid Social Advertising
Covers planning and running paid campaigns on social platforms.
- Paid social campaign structure
- Audience targeting for paid social
- Measuring paid social ROI
$24,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Associate Degree or equivalent credits.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now