This completion track is designed for students holding an Associate Degree who want to advance into destination marketing, event logistics, and vendor coordination. Students build on foundational planning knowledge to manage larger events and destination programs.
Offered in a flexible one-year format, the program allows transfer credit to apply toward the 84 required credit hours, and a capstone bridge project has students plan a complete event or destination campaign. Graduates are prepared for roles such as event coordinator or destination marketing assistant.
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
2
Specialist Courses
6 Courses
TDE 107Introduction to Tourism and Events
Covers the basic structure of the tourism and events industry.
- Types of tourism and events
- Basic destination concepts
- Overview of the events industry
TDE 121Event Planning Basics
Introduces the fundamentals of planning a simple event.
- Basic event planning checklist
- Simple budgeting for events
- Coordinating vendors for small events
TDE 135Destination Basics
Introduces how destinations attract and serve visitors.
- What makes a destination attractive
- Basic visitor services concepts
- Introduction to destination marketing
TDE 249Event Logistics Management
Covers managing the moving parts of a large event.
- Venue selection and logistics
- Managing event staffing and vendors
- Contingency planning for events
TDE 361Destination Marketing
Covers how destinations build brand appeal to attract visitors.
- Destination branding strategy
- Marketing campaigns for destinations
- Measuring destination marketing impact
TDE 473Event Budgeting and Sponsorship
Covers building event budgets and securing sponsorships.
- Building a realistic event budget
- Sponsorship proposal development
- Tracking event financial performance
$24,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Associate Degree or equivalent credits.
01
Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now