This track examines how organizations understand, attract, and retain customers, from the psychology of consumer decision-making to the planning of integrated digital campaigns. Students study brand management, market research methods, and the analytics used to measure and refine marketing performance.
Graduates are prepared for roles such as marketing coordinator, digital marketing specialist, or brand assistant across retail, agency, and corporate marketing teams. The self-paced, four-year format allows students to complete a full marketing credential while continuing to build professional experience.
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General Courses
10 Courses
GEN 101Introduction to the Humanities
A survey of literature, philosophy, and the arts that have shaped human thought.
- Major literary and artistic movements
- Philosophical ideas across eras
- Interpreting texts and creative works
GEN 102Social and Cultural Geography
Examining how geography and culture shape communities and population patterns worldwide.
- Population distribution and migration
- Cultural landscapes and identity
- Urbanization and regional development
GEN 103English Composition
Building clear, well-organized writing skills for academic and professional communication.
- Essay structure and organization
- Grammar, style, and revision
- Research and citation practices
GEN 104College Algebra
Core algebraic concepts and problem-solving techniques used across academic and career fields.
- Linear and quadratic equations
- Functions and graphing
- Systems of equations
GEN 105World Religions
An introduction to the beliefs, practices, and histories of the world's major faith traditions.
- Origins and core teachings of major religions
- Religious rituals and practices
- Religion's role in shaping societies
GEN 106Ethics
Exploring moral theories and applying ethical reasoning to real-world dilemmas.
- Major ethical frameworks
- Moral reasoning and decision-making
- Ethics in personal and professional life
GEN 107Art Appreciation
Developing an understanding of visual art through its history, styles, and techniques.
- Elements and principles of design
- Major art movements and artists
- Analyzing and interpreting artworks
GEN 108Pre-Calculus
Strengthening algebraic and trigonometric foundations needed for calculus-level coursework.
- Polynomial and rational functions
- Trigonometric functions and identities
- Exponential and logarithmic functions
GEN 109Human Biology
An introduction to human anatomy, physiology, and the biological systems that sustain life.
- Cell structure and function
- Major organ systems
- Genetics and heredity basics
GEN 110World History
Tracing major civilizations, events, and turning points that shaped the modern world.
- Rise and fall of major civilizations
- Key political and social revolutions
- Global connections and conflicts
BA 031Introduction to Business
A broad orientation to how businesses are organized, operated, and evaluated for success.
- Forms of business ownership
- The functional areas of a firm
- How businesses create and capture value
BA 064Marketing Essentials
An introduction to the core tools businesses use to reach and retain customers.
- The four Ps of marketing
- Identifying target audiences
- Building a basic marketing plan
BA 226Business Communication
Practical writing and speaking skills for professional business settings.
- Drafting clear business correspondence
- Delivering effective presentations
- Communicating across teams and cultures
BA 375Fundamentals of Accounting
An entry-level look at how businesses record and report financial transactions.
- Recording transactions in the accounting cycle
- Reading basic financial statements
- Debits, credits, and the accounting equation
BA 608Introduction to Finance
Foundational concepts for managing money and making financial decisions within a firm.
- Time value of money
- Basic valuation concepts
- Sources of business financing
BA 686Management & Administration
Core principles for planning, organizing, and overseeing daily business operations.
- Planning and organizational structure
- Administrative decision-making
- Supervising staff and resources
BA 707E-Business
How companies use digital platforms and technology to conduct commerce.
- Online business models
- E-commerce platforms and payment systems
- Digital customer engagement
BA 785Human Resources
An overview of how organizations attract, develop, and manage their workforce.
- Recruitment and staffing basics
- Performance management
- Workplace policy and compliance
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Specialist Courses
6 Courses
ADV 104Marketing Research
Methods for gathering and analyzing information to guide marketing decisions.
- Survey and data collection design
- Analyzing consumer data
- Translating research into strategy
MKT 224Marketing and High Technology Products
Strategies for marketing complex or innovative technology-based products.
- Technology adoption cycles
- Positioning innovative products
- Marketing to early adopters
MKT 343Principles of Professional Selling
Core techniques and processes used in effective personal selling.
- The sales process
- Building customer relationships
- Handling objections and closing
MKT 571Introduction to Marketing
A foundational survey of how organizations identify and satisfy customer needs.
- The marketing mix
- Market segmentation and targeting
- Branding and positioning basics
RMT 744Introduction to Consumer Behavior
An examination of the psychological and social factors that shape purchasing decisions.
- Decision-making psychology
- Cultural and social influences
- Mapping the buyer journey
ADV 889Introduction to Advertising
The principles behind planning and creating effective advertising campaigns.
- Advertising message design
- Media planning and selection
- Measuring campaign effectiveness
$72,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires High School Diploma or GED.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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