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Home Business & Management Academic Programs Business and Public Administration

Master's Degree in Business and Public Administration

1 Year
Duration
10
Courses
60
Credit Hours
$60,000
Total Cost

This graduate track prepares students to lead administrative functions across complex business and public sector organizations. Coursework covers public and organizational policy, executive budgeting, and the leadership skills senior administrators use to manage large, multi-stakeholder operations.

Graduates leave prepared to direct administrative departments, lead public or organizational programs, and advise executive and elected leadership on operational strategy. The one-year, cohort-based format is designed for working professionals ready to advance into senior administrative leadership roles.

1
Core Courses
5 Courses
BA 019
Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
  • Sales force structure and territory design
  • Personal selling techniques and negotiation
  • Sales forecasting and performance management
BA 254
Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
  • Cross-cultural message adaptation
  • Global media planning and regulation
  • Standardization versus localization strategy
BA 787
Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
  • Campaign objective setting and budgeting
  • Agency relationship management
  • Advertising effectiveness measurement
BA 826
Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
  • Programmatic buying and ad exchanges
  • Search, display, and social ad formats
  • Digital campaign analytics and attribution
BA 853
Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
  • Market segmentation and positioning
  • Product, price, place, and promotion decisions
  • Marketing plan development and control
2
Specialist Courses
5 Courses
BPA 619
Public and Organizational Policy
Covers how policy shapes both public agencies and business organizations.
  • Policy analysis frameworks
  • Policy impact on organizational operations
  • Advocating for administrative policy change
BPA 663
Executive Budgeting and Finance
Covers budgeting and financial oversight at the executive administrative level.
  • Executive-level budget planning
  • Managing multi-year funding cycles
  • Financial accountability and reporting
BPA 729
Leading Complex Organizations
Covers leadership skills for large, multi-stakeholder organizations.
  • Leading across multiple stakeholder groups
  • Managing organizational complexity
  • Building consensus across interests
BPA 791
Administrative Law and Regulation
Covers the legal and regulatory environment senior administrators navigate.
  • Administrative law fundamentals
  • Regulatory compliance at the executive level
  • Managing legal risk in administration
BPA 857
Executive Administration Leadership
Prepares students to lead administrative functions at the executive level.
  • Leading a large administrative department
  • Advising executive and elected leadership
  • Driving accountability and performance
$60,000
Total Program Cost
$1,000
Per Credit Hour
60
Total Credit Hours

Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.

Explore Financial Aid

Admission requires Bachelor's Degree or equivalent.

01

Submit Your Application

Complete the online application with your basic and academic details.

02

Advisor Review

An admissions advisor reviews your application and any transfer credit.

03

Enroll & Begin

Receive your decision, complete enrollment, and start your first term.

Apply Now

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