This graduate track prepares students to lead healthcare organizations at the executive level. Coursework covers healthcare policy, financial management for health systems, and the strategic decisions senior healthcare executives make around growth, quality, and access.
Graduates leave prepared to direct hospital or clinic operations, lead health system strategy, and advise boards on organizational performance. The one-year, cohort-based format is designed for working professionals ready to advance into senior healthcare leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
HCM 622Healthcare Policy and Strategy
Covers how health policy shapes organizational and system-level strategy.
- Health policy fundamentals
- Policy impact on organizational strategy
- Advocacy and stakeholder engagement
HCM 665Health System Financial Management
Covers financial strategy for hospitals and health systems.
- Capital planning for health systems
- Financial risk in value-based care
- Long-range financial forecasting
HCM 730Healthcare Quality and Patient Safety
Covers leading quality and safety initiatives across a health system.
- Patient safety frameworks
- Quality measurement and reporting
- Leading quality improvement initiatives
HCM 795Healthcare Systems Strategy
Covers strategic growth and positioning decisions for health systems.
- Health system growth strategy
- Mergers and partnerships in healthcare
- Market positioning for health systems
HCM 862Executive Healthcare Leadership
Prepares students to lead healthcare organizations at the executive level.
- Leading a hospital or health system
- Board and stakeholder communication
- Driving organizational change in healthcare
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now