This graduate track develops strategic leaders capable of setting direction for complex organizations. Students study advanced competitive strategy, scenario planning, and the organizational analysis methods senior executives use to guide long-term decisions.
Graduates leave prepared to lead corporate strategy functions, advise executive teams, and guide long-range planning processes. The one-year, cohort-based format is built for working professionals ready to step into strategic leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
SMB 615Advanced Competitive Strategy
Examines advanced frameworks for building and sustaining competitive advantage.
- Dynamic capabilities and competitive advantage
- Disruptive competitive threats
- Sustaining advantage over time
SMB 660Scenario Planning
Covers building and evaluating multiple strategic scenarios under uncertainty.
- Building plausible future scenarios
- Stress-testing strategy against scenarios
- Decision-making under uncertainty
SMB 725Corporate Development Strategy
Covers mergers, acquisitions, and partnerships as strategic tools.
- M&A strategic rationale
- Evaluating strategic partnerships
- Post-merger integration challenges
SMB 788Organizational Analysis for Executives
Covers diagnosing organizational strengths and weaknesses at the executive level.
- Organizational capability assessment
- Aligning structure with strategy
- Diagnosing strategic execution gaps
SMB 850Executive Strategic Leadership
Prepares students to lead strategy-setting processes at the executive level.
- Leading strategic planning sessions
- Communicating strategy across an organization
- Driving strategic execution
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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