This graduate track prepares students to lead enterprise systems strategy across an organization. Coursework covers IT governance, systems architecture planning, and the technology investment decisions senior systems leaders make to support long-term business goals.
Graduates leave prepared to direct IT operations functions, lead systems strategy initiatives, and advise executive teams on technology investment. The one-year, cohort-based format is designed for working professionals ready to advance into senior systems leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
SYM 616IT Governance
Covers frameworks for governing IT decisions across an organization.
- IT governance frameworks
- Aligning IT decisions with business goals
- IT decision-rights structures
SYM 660Enterprise Systems Architecture
Covers planning the architecture of enterprise technology systems.
- Enterprise architecture principles
- Planning for systems scalability
- Integrating legacy and modern systems
SYM 726Technology Investment Strategy
Covers evaluating and prioritizing enterprise technology investments.
- Technology investment prioritization
- Measuring technology ROI
- Balancing innovation and stability
SYM 788IT Risk and Continuity Management
Covers managing enterprise-level IT risk and business continuity.
- Enterprise IT risk frameworks
- Business continuity planning
- Managing systems risk at scale
SYM 852Executive Systems Leadership
Prepares students to lead systems and IT operations at the executive level.
- Leading an IT operations organization
- Advising executives on technology strategy
- Managing large technology teams
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now