This completion track is designed for students holding an Associate Degree who want to advance into campaign planning, media buying, and creative strategy. Students build on foundational advertising knowledge to plan multi-channel campaigns.
Offered in a flexible one-year format, the program allows transfer credit to apply toward the 84 required credit hours, and a capstone bridge project has students build an advertising campaign plan for a real brand. Graduates are prepared for roles such as advertising coordinator or media planning assistant.
BA 031Introduction to Business
A foundational look at how organizations are structured, financed, and run in today's competitive marketplace.
- Business ownership structures and formation
- Roles of key business functions
- Introduction to the global business environment
BA 064Marketing Essentials
An introduction to identifying customer needs and building strategies that connect products with the people who want them.
- The four Ps of marketing
- Segmenting and targeting audiences
- Building a basic marketing plan
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Practical grounding in planning, organizing, and overseeing the daily operations of a business unit.
- Principles of organizational planning
- Supervising and coordinating teams
- Administrative decision-making basics
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
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Specialist Courses
6 Courses
ADV 103Introduction to Advertising
Covers the basic role and history of advertising in business.
- Basic advertising vocabulary
- Overview of advertising media types
- Introduction to the advertising industry
ADV 117Creative Advertising Basics
Introduces the fundamentals of creating a simple advertisement.
- Basic ad copywriting
- Simple visual advertising concepts
- Introduction to brand messaging
ADV 131Media Planning Basics
Covers the fundamentals of choosing where ads should run.
- Comparing media channels
- Basic audience targeting concepts
- Introduction to media budgets
ADV 245Creative Campaign Strategy
Covers developing a cohesive creative strategy for a campaign.
- Developing a creative brief
- Building a campaign concept
- Adapting creative across formats
ADV 357Media Buying and Planning
Covers negotiating and purchasing advertising placements.
- Media buying negotiation basics
- Planning a multi-channel media mix
- Managing media budgets and flighting
ADV 469Advertising Performance Measurement
Covers measuring whether advertising campaigns are working.
- Setting advertising KPIs
- Tracking campaign performance
- Reporting results to clients or leadership
$24,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Associate Degree or equivalent credits.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now