This completion track is designed for students holding an Associate Degree who want to advance into strategic, digital, and brand-focused marketing coursework. Building on foundational business knowledge, students explore how organizations plan campaigns, position products, and measure marketing performance.
Offered in a flexible one-year format, the program allows prior transfer credit to apply toward the 84 required credit hours. A capstone bridge project lets students apply strategic marketing concepts to a real-world scenario, preparing graduates for roles such as marketing coordinator or brand assistant.
BA 031Introduction to Business
A foundational survey of how modern businesses are organized, financed, and operated within a competitive marketplace.
- Forms of business ownership and structure
- Core functions: production, marketing, finance
- Economic and legal environment of business
BA 064Marketing Essentials
An introduction to the core concepts marketers use to identify customer needs and bring products to market.
- The marketing mix: product, price, place, promotion
- Market segmentation and targeting
- Consumer needs and buying behavior
BA 226Business Communication
Building the written, verbal, and interpersonal communication skills needed to succeed in a professional business setting.
- Professional writing and correspondence
- Effective presentation techniques
- Interpersonal and cross-functional communication
BA 375Fundamentals of Accounting
An introduction to the accounting cycle and the financial statements that record and report business activity.
- The accounting equation and double-entry system
- Preparing income statements and balance sheets
- Recording and adjusting journal entries
BA 608Introduction to Finance
Core concepts of financial management, including how businesses raise, allocate, and manage capital.
- Time value of money principles
- Sources of business financing
- Basic risk and return concepts
BA 686Management & Administration
Principles of planning, organizing, leading, and controlling used by managers to guide organizations toward goals.
- Functions and levels of management
- Organizational structure and design
- Leadership styles and decision-making
BA 707E-Business
An exploration of how digital technology and the internet are reshaping commerce, operations, and customer engagement.
- E-commerce business models
- Digital marketing and online customer engagement
- Technology infrastructure for online business
BA 785Human Resources
An overview of the practices organizations use to recruit, develop, and retain a productive workforce.
- Recruitment and selection processes
- Employee training and performance management
- Compensation, benefits, and workplace policy
2
Specialist Courses
6 Courses
ADV 104Marketing Research
Teaches the methods used to gather and analyze data that inform marketing strategy and decision-making.
- Designing surveys and research instruments
- Qualitative vs. quantitative research methods
- Interpreting and presenting research findings
MKT 224Marketing and High Technology Products
Examines the unique challenges of marketing innovative and technology-driven products to fast-changing markets.
- Technology adoption life cycle
- Positioning innovative products
- Marketing strategy for rapid product change
MKT 343Principles of Professional Selling
Develops the techniques and interpersonal skills needed for effective personal selling in a business context.
- The professional sales process
- Building client relationships and trust
- Handling objections and closing techniques
MKT 571Introduction to Marketing
A foundational course covering how organizations create, communicate, and deliver value to customers.
- Marketing strategy and planning
- Branding and product positioning
- Pricing and distribution decisions
RMT 744Introduction to Consumer Behavior
Explores the psychological and social factors that influence how consumers make purchasing decisions.
- Psychological influences on buying decisions
- Social and cultural factors in consumption
- The consumer decision-making process
ADV 889Introduction to Advertising
Introduces the principles of creating and placing advertising messages across traditional and digital media.
- Advertising campaign development
- Creative message strategy
- Media planning and channel selection
$24,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Associate Degree or equivalent credits.
01
Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now