This graduate track prepares students to lead advertising strategy across brands and channels. Coursework covers integrated campaign strategy, advanced media planning, and the client and agency leadership skills senior advertising executives use to manage major accounts.
Graduates leave prepared to direct advertising departments, lead agency accounts, and advise executive teams on brand advertising strategy. The one-year, cohort-based format is designed for working professionals ready to advance into senior advertising leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
ADV 613Integrated Campaign Strategy
Covers building cohesive advertising strategy across every channel.
- Integrated campaign planning
- Aligning creative across channels
- Coordinating agency and client teams
ADV 657Advanced Media Strategy
Covers advanced, data-driven approaches to media planning.
- Programmatic media strategy
- Advanced audience segmentation
- Cross-channel attribution modeling
ADV 723Agency and Client Leadership
Covers managing major client accounts and agency teams.
- Managing agency-client relationships
- Leading account teams
- Presenting strategy to clients
ADV 785Brand Advertising Strategy
Covers building long-term advertising strategy for a brand.
- Long-term brand advertising planning
- Balancing brand and performance advertising
- Measuring brand advertising impact
ADV 849Executive Advertising Leadership
Prepares students to lead advertising functions at the executive level.
- Leading an advertising department or agency
- Presenting advertising strategy to executives
- Managing advertising budgets at scale
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now