This graduate track prepares students to lead airport and airline strategy at the executive level. Coursework covers aviation regulatory strategy, airport revenue optimization, and the operational decisions senior aviation executives make around capacity, safety, and growth.
Graduates leave prepared to direct airport or airline operations, lead aviation regulatory strategy, and advise executive teams on aviation growth. The one-year, cohort-based format is designed for working professionals ready to advance into senior aviation leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
AVM 617Aviation Regulatory Strategy
Covers navigating and shaping aviation regulation at the executive level.
- Engaging with aviation regulators
- Anticipating regulatory change
- Building compliant growth strategies
AVM 661Airport Capacity and Growth Planning
Covers planning for long-term airport capacity and growth.
- Long-range capacity planning
- Runway and terminal expansion decisions
- Balancing growth with community impact
AVM 727Airline Network Strategy
Covers strategic decisions around airline route networks.
- Route network design
- Hub-and-spoke versus point-to-point strategy
- Fleet planning considerations
AVM 789Aviation Financial Strategy
Covers financial planning and investment decisions in aviation.
- Aviation capital investment decisions
- Airport and airline financial performance analysis
- Managing fuel and cost volatility
AVM 853Executive Aviation Leadership
Prepares students to lead airport or airline organizations at the executive level.
- Leading an airport or airline organization
- Board and regulator communication
- Driving performance across aviation operations
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now