This graduate track prepares students to apply advanced economic analysis to complex business and strategic decisions. Coursework covers econometric modeling, competitive market analysis, and the strategic forecasting methods senior business economists use to guide executive decision-making.
Graduates leave prepared to lead corporate economic analysis functions, advise executive teams on market strategy, and guide long-range business forecasting. The one-year, cohort-based format is designed for working professionals ready to advance into senior economic analysis roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
BEC 614Econometric Modeling
Covers building statistical models to analyze economic and business data.
- Regression-based economic modeling
- Forecasting with econometric models
- Interpreting model results for decision-making
BEC 658Competitive Market Strategy
Covers advanced analysis of competitive market dynamics.
- Game theory in competitive markets
- Pricing strategy under competition
- Analyzing market entry and exit decisions
BEC 724Strategic Business Forecasting
Covers advanced forecasting methods for strategic planning.
- Scenario-based forecasting
- Forecasting under economic uncertainty
- Communicating forecasts to executives
BEC 786Global Economic Analysis
Covers analyzing global economic trends and their business implications.
- Global economic trend analysis
- Currency and trade policy effects
- Assessing international market risk
BEC 850Executive Economic Advisory
Prepares students to advise executive teams using economic analysis.
- Advising executives with economic data
- Presenting economic analysis to leadership
- Integrating economic insight into strategy
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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