This graduate track prepares students to lead enterprise information systems strategy. Coursework covers systems architecture planning, data governance frameworks, and the technology investment decisions senior information systems leaders make to support organizational goals.
Graduates leave prepared to direct information systems functions, lead enterprise data strategy, and advise executive teams on systems investment. The one-year, cohort-based format is designed for working professionals ready to advance into senior information systems leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
INS 614Enterprise Systems Architecture
Covers designing the architecture of enterprise information systems.
- Enterprise architecture principles
- Integrating systems across departments
- Planning for systems scalability
INS 658Data Governance Strategy
Covers building governance frameworks for organizational data.
- Data governance frameworks
- Data quality management
- Managing data access and ownership
INS 724Information Systems Strategy
Covers aligning information systems investment with business strategy.
- Systems strategy planning
- Prioritizing systems investment
- Measuring systems value delivery
INS 786Business Intelligence Strategy
Covers building enterprise business intelligence capabilities.
- Business intelligence platform strategy
- Building organization-wide reporting capability
- Driving data-informed decision culture
INS 850Executive Information Systems Leadership
Prepares students to lead information systems functions at the executive level.
- Leading an information systems organization
- Advising executives on data and systems strategy
- Managing systems risk and investment
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now