This graduate track prepares students to lead social media strategy across a brand's full digital presence. Coursework covers social media crisis management, influencer strategy, and the analytics and reporting practices senior social leaders use to demonstrate business impact.
Graduates leave prepared to direct social media teams, lead influencer and community strategy, and translate social performance into executive marketing decisions. The one-year, cohort-based format is built for working professionals ready to lead social media functions.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
SMM 615Social Media Crisis Management
Covers managing a brand through a social media crisis.
- Crisis response planning
- Managing negative sentiment online
- Post-crisis reputation recovery
SMM 659Influencer Marketing Strategy
Covers building and managing influencer partnerships.
- Identifying and vetting influencers
- Structuring influencer partnerships
- Measuring influencer campaign impact
SMM 725Advanced Social Media Analytics
Covers advanced measurement and reporting for social media programs.
- Advanced social listening techniques
- Attributing business impact to social
- Building executive-level social reports
SMM 787Social Commerce Strategy
Covers driving sales directly through social media platforms.
- Social commerce platform features
- Integrating social with e-commerce
- Measuring social commerce performance
SMM 851Executive Social Media Leadership
Prepares students to lead social media strategy at the executive level.
- Leading a social media team
- Presenting social strategy to executives
- Aligning social strategy with brand goals
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now