This graduate track prepares students to lead destination strategy and large-scale event programs. Coursework covers destination brand strategy, major event portfolio management, and the stakeholder coordination senior tourism and event leaders manage across public and private partners.
Graduates leave prepared to direct tourism boards, lead major event portfolios, and advise city or regional leadership on destination strategy. The one-year, cohort-based format is designed for working professionals ready to advance into senior tourism and event leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
TDE 617Destination Brand Strategy
Covers building long-term brand strategy for tourism destinations.
- Long-term destination brand positioning
- Managing destination reputation
- Coordinating brand across stakeholders
TDE 661Major Event Portfolio Management
Covers managing a portfolio of major events for a city or region.
- Prioritizing major event opportunities
- Bidding for major events
- Measuring economic impact of events
TDE 726Public-Private Tourism Partnerships
Covers coordinating between government and private tourism stakeholders.
- Structuring public-private partnerships
- Aligning stakeholder interests
- Managing joint tourism funding
TDE 789Sustainable Tourism Strategy
Covers balancing tourism growth with sustainability considerations.
- Sustainable tourism principles
- Managing visitor impact on destinations
- Long-term destination planning
TDE 854Executive Tourism and Events Leadership
Prepares students to lead tourism boards and major event organizations.
- Leading a tourism board or event organization
- Engaging city and regional leadership
- Driving long-term destination strategy
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
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