This graduate track prepares students to lead enterprise analytics functions and turn data into strategic direction. Coursework covers advanced predictive modeling, business intelligence architecture, and the data governance decisions senior analytics leaders must make.
Graduates leave prepared to direct analytics teams, guide enterprise data strategy, and communicate data-driven insight to executive stakeholders. The one-year, cohort-based format is designed for working professionals ready to lead analytics functions.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently exceed revenue targets.
- Sales force structure and territory design
- Recruiting, coaching, and motivating sales teams
- Sales forecasting and pipeline management
BA 254Advanced International Advertising
Crafting advertising campaigns that resonate across diverse cultural and regulatory environments.
- Cross-cultural message adaptation
- Global media planning and buying
- Navigating international advertising regulation
BA 787Advertising Management
Directing the planning, budgeting, and execution of integrated advertising campaigns.
- Advertising budget allocation
- Agency and vendor management
- Campaign performance measurement
BA 826Internet Advertising
Designing and optimizing digital advertising programs across search, social, and display channels.
- Programmatic buying and ad exchanges
- Search and social advertising strategy
- Digital campaign analytics and optimization
BA 853Marketing Management
Applying core marketing principles to guide product, pricing, and positioning decisions.
- Market segmentation and targeting
- Product positioning and brand strategy
- Marketing mix planning and execution
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Specialist Courses
5 Courses
ABA 2243Advanced Business Analytics Concepts
Exploring advanced analytical frameworks used to solve complex, real-world business problems.
- Advanced statistical modeling techniques
- Analytics framework selection
- Translating analysis into business recommendations
BAI 2244Business Analytics Innovations
Examining emerging tools and techniques reshaping how organizations generate analytical insight.
- Emerging analytics technologies
- Innovation adoption in data teams
- Evaluating new analytics tools
BAL 2245Business Analytics Leadership
Building the leadership skills required to direct analytics teams and influence executive decisions.
- Leading cross-functional analytics teams
- Communicating insights to executives
- Building a data-driven culture
BAR 2246Business Analytics Research Methods
Designing rigorous research studies to answer complex analytical and business questions.
- Quantitative research design
- Data collection and sampling methods
- Interpreting and validating analytical findings
PPI 2247Professional Practice in Business Analytics
Applying analytics skills to authentic organizational challenges through supervised professional practice.
- Applied analytics project design
- Professional and ethical analytics practice
- Presenting findings to stakeholders
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now