This graduate track prepares students to lead hospitality organizations at the executive level. Coursework covers hospitality brand strategy, revenue optimization, and the operational decisions senior hospitality executives make across multi-property portfolios.
Graduates leave prepared to direct hotel or resort operations, lead hospitality brand strategy, and manage multi-property portfolios. The one-year, cohort-based format is designed for working professionals ready to advance into senior hospitality leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
HOM 615Hospitality Brand Strategy
Covers building and managing hospitality brands across properties.
- Brand positioning for hospitality
- Managing brand standards across properties
- Brand extension strategy
HOM 658Advanced Revenue Optimization
Covers advanced pricing and revenue strategy across a hospitality portfolio.
- Portfolio-level revenue strategy
- Advanced demand forecasting
- Channel and distribution optimization
HOM 722Multi-Property Operations Leadership
Covers leading operations across a portfolio of hospitality properties.
- Standardizing operations across properties
- Regional performance management
- Cross-property staffing strategy
HOM 786Hospitality Financial Strategy
Covers financial planning and investment decisions for hospitality organizations.
- Capital investment in hospitality assets
- Portfolio financial performance analysis
- Managing operating costs at scale
HOM 850Executive Hospitality Leadership
Prepares students to lead hospitality organizations at the executive level.
- Leading a hospitality organization
- Board and investor communication
- Driving organizational culture across properties
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now