This graduate track develops strategic marketing leaders capable of directing brand, digital, and analytics-driven initiatives across an organization. Students study advanced brand equity models, integrated digital strategy, and the consumer insight methods that inform executive marketing decisions.
Graduates leave prepared to lead marketing departments, direct cross-channel campaigns, and translate data into strategic marketing direction. The one-year, cohort-based format is built for working professionals ready to step into senior marketing leadership roles.
BA 019Sales and Sales Management
Building and leading high-performing sales organizations that consistently convert strategy into revenue.
- Sales force structure and territory design
- Personal selling techniques and negotiation
- Sales forecasting and performance management
BA 254Advanced International Advertising
Examining how advertising campaigns are adapted, coordinated, and measured across diverse global markets.
- Cross-cultural message adaptation
- Global media planning and regulation
- Standardization versus localization strategy
BA 787Advertising Management
Managing the planning, execution, and evaluation of advertising campaigns within a broader marketing strategy.
- Campaign objective setting and budgeting
- Agency relationship management
- Advertising effectiveness measurement
BA 826Internet Advertising
Exploring the strategy, technology, and metrics behind advertising delivered through digital and online channels.
- Programmatic buying and ad exchanges
- Search, display, and social ad formats
- Digital campaign analytics and attribution
BA 853Marketing Management
Developing the analytical and strategic skills needed to plan, execute, and evaluate marketing programs.
- Market segmentation and positioning
- Product, price, place, and promotion decisions
- Marketing plan development and control
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Specialist Courses
5 Courses
MKT 003Contemporary Direct Marketing
Exploring modern direct and database marketing techniques used to build measurable customer relationships.
- Customer database strategy
- Direct response campaign design
- Response measurement and testing
MKT 780Advertising and Integrated Marketing Communications
Coordinating advertising with other promotional tools to deliver a unified brand message.
- Integrated communications planning
- Media mix optimization
- Message consistency across channels
ADV 796Advanced Marketing Research
Applying advanced research design and analytical techniques to inform marketing decisions.
- Research design and sampling
- Multivariate data analysis
- Translating findings into strategy
BA 019Sales and Sales Management (Advanced)
Extending core sales management concepts to complex, multi-channel selling environments.
- Key account management
- Sales technology and CRM strategy
- Advanced sales compensation design
BA 853Marketing Management (Advanced)
Applying advanced marketing management frameworks to complex, competitive business situations.
- Advanced segmentation and targeting
- Competitive strategy formulation
- Marketing metrics and ROI analysis
$60,000
Total Program Cost
Fees are billed per term and are subject to change. Financial aid, scholarships, and flexible payment plans are available to students who qualify.
Explore Financial Aid
Admission requires Bachelor's Degree or equivalent.
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Submit Your Application
Complete the online application with your basic and academic details.
An admissions advisor reviews your application and any transfer credit.
Receive your decision, complete enrollment, and start your first term.
Apply Now